Intro
Amplitude making moves on Google Analytics, a Shopify Audiences case study and benchmarking tools.
No one ever thought Google Analytics could be challenged...
Analytics vendors have pounced on the GA 3 to 4 transition and are beating their drums.
One of my favourite alternatives with big news this week is Amplitude...
They've really revved up the web analytics end of their offering with the release of their CDP this week.
Not only is it an excellent web analytics tool but they're a fully operational customer data platform allowing you to:
- Connect all your data sources in one place.
- Build powerful audiences.
- Unify customer data in one place
There are many other benefits I can't fit here.
They also have an incredible free plan with 10 Million hits per month. x10 the free plan of competitors.
Link to full release details below as well as some other goodies.
No issue next week as I'm off on holiday and taking some time out.
So see you in 2 weeks :)
P.S - If you find this valuable I'd really appreciate it if you could share it with one other person in your network.
The Data Weekly
Featured Article
Meet Amplitude CDP, the First Insights-Driven Customer Data Platform
Accelerate the data-to-insights-to-action loop for digital teams with a CDP that natively integrates with the leading digital analytics solution.
amplitude.com
Case Studies
BlenderBottle — Shopify Plus Customer
BlenderBottle enjoys 600% return on ad spend performance with Shopify Audiences. A case study looking at the new Shopify audiences feature that's got some folks talking. Take this case study with a huge pinch of salt obviously.
shopify.com
Useful Bits
Website Performance Benchmarks | Littledata
A wonderful collection of benchmarks for eCommerce sites across a variety of industries. Including average conversion rate, average add to cart and many more. All data is pulled from Shopify stores specifically so worthwhile keeping in mind.
littledata.io
TrendDesk | eCommerce trends & benchmarks | Salesfire
A great resource to understand trends such as visitors and conversion rates across a multitude of verticals. All data is sourced from Salesfire clients that use their CRO technology.
salesfire.co.uk